Mattel’s latest Barbie Dia De Muertos, inspired by Mexico’s Day of the Dead tradition, is back.
Families visit graveyards to remember their departed loved ones and to remind themselves that death is nothing to fear.
The bodice of the dress is embellished with an artistic interpretation of a ribcage and spine. Credit: from Mattel
People also build altars to welcome the spirit of the deceased back for one night, adorning them with photos, mementos and traditional elements like “pan de muerto” (bread of the dead), sugar skulls and marigolds.
An altar constructed for Dia de los Muertos in Los Angeles, California.
The new version of Barbie Dia De Muertos encapsulates many aspects of the tradition.
As for why Mattel calls the series the “La Catrina” collection, the imagery has roots in a satirical cartoon by Mexican illustrator José Guadalupe Posada, who died in 1913, depicting elegantly dressed skeletons.
The gown’s skirt parts to reveal a colorful embroidery of skulls and flowers. Credit: from Mattel
“My hope for these dolls is that they’re able to bring more awareness to the Dia de Muertos celebration,” designer Javier Meabe explained.
“I also know how important representation is in our community, and I wanted little girls to see themselves through this doll. Barbie has always been a doll that celebrates women and dreams, and inspires girls. I am beyond grateful that Barbie is now celebrating traditions and cultures that mean so much to so many people,” he said.