Augusta, Georgia (CNN) — Restricted access builds appetites. It’s definitely true for the green-wrappered, $1.50 pimento cheese sandwiches patrons purchase by the handful at The Masters golf tournament in Augusta, Georgia.
Augusta National Golf Club’s perfectly manicured electric-green, azalea-bordered hills have drawn millions of visitors to this Southern city since the club launched the tournament that became The Masters in 1934.
And with good reason: Augusta National is steeped in tradition, and its long, storied, secretive, sometimes controversial past has piqued the interest of golf enthusiasts and the enthusiastically curious alike.
Yet for all its associations with golf, the city of Augusta has other claims to fame and is adding to and enhancing the types of attractions and amenities that keep visitors entertained off the course.
Located two hours east of Atlanta along the South Carolina border, Augusta is worth a leisurely look at tournament time and beyond.
Patrons can get their photos taken in front of the Augusta National club house.
Ezra Shaw/Getty Images North America
There are plenty of golf-minded strategies for making the most of attending The Masters. These are not those tips.
But golf fan or not, any tournament or practice round attendee — or “patron,” as they’re called — should soak up Augusta National’s unique atmosphere.
You’re likely to spot a handful of people on the course wearing the signature tailored green jackets, only available to club members and tournament winners. Club members number about 300 and the first women were admitted in 2012.
You can walk around to have your photo taken in front of the club house and peer down Magnolia Lane, the member entrance. The professional photos snapped in front of the club house can be downloaded for free later.
It may be the only photographic evidence of your experience. Cell phones are strictly prohibited and cameras are allowed only during practice rounds.
Patrons definitely should walk the course, purchase a cornucopia of snacks — pimento cheese, egg salad and Georgia peach ice cream sandwiches among the classics, plus a $4 or $5 beer — and sit in the stands set up on Amen Corner at the 11th, 12th and 13th holes. Here, golf’s most gripping moments are set against a saturated grass-and-azalea dreamscape complete with a fairytale stone footbridge.
Pimento cheese and egg salad sandwiches — for $1.50 each — are a Masters dining highlight.
Andrew Redington/Getty Images North America
The golf shops operate with mechanical efficiency and even the souvenir-averse are bound to drop some cash on Masters-branded paraphernalia from stylish, high-end golf gear and an array of $20 caps, to glassware, throw blankets, beach towels, luggage tags and so on.
This is an organization that spares no expense. Concessions and restrooms are all housed in permanent structures.
Also housed in the press building, which is not open to the public, is the full-service Bartlett Lounge restaurant, a credential check-in area that evokes a five-star hotel lobby and state-of-the-art workspace with a practice-range view.
The only detail that Augusta National has not entirely ironed out is the weather. Morning rain during a Tuesday practice round created some muddy conditions and wet, trampled grass with the aroma of a fiercely blended Mean Green smoothie.
Yet golf course staff and volunteers were unfazed by the inclement weather, pleasantly wishing everyone a great day and an enjoyable experience.
Musician James Brown had deep roots in Augusta.
The Masters is definitely a premier Augusta experience, but golf is not the city’s only headliner.
James Brown, The Godfather of Soul, grew up in Augusta.
There’s plenty to do outside during daylight hours, especially during the showstopping Southern spring when redbud, dogwood and azalea blossoms stand out against fresh green growth.
The Riverwalk meanders along the Savannah River in Augusta. On the other side, in North Augusta, Georgia, a brand new minor league ballpark, SRP Park, will host its opening day on April 15. The Augusta GreenJackets have recently started their inaugural season.
Pimento cheese appears on menus across the city — including Abel Brown.
Courtesy Augusta Convention & Visitors Bureau
The area around downtown’s Broad Street is slowly revitalizing, with increased momentum in the last few years.
New shops and restaurants have opened amid strings of shuttered storefronts and a handful of businesses seemingly preserved in a time capsule.
For a mouthwatering, no-frills burger, divey pool hall and bar Sports Center (594 Broad St.) is the spot to check out.
On Monday, a new craft distillery opened close to the Riverfront, just in time for Masters week. 2nd City Distilling Co. (4 Eighth St.) will offer tours, plus flights and cocktails for purchase in its spacious tasting room.
The Partridge Inn is a stately hotel in the historic Summerville neighborhood.
Brian Robbins/The Partridge Inn
Masters lodging is tight. Hotels are booked well in advance, and many local homeowners make tidy sums renting out their houses for the tournament, which coincides with spring break.
There’s also a rooftop bar with sweeping views over the 1910 hotel’s elegant Summerville neighborhood, a hilltop historic district that’s home to some of Augusta’s most imposing old homes.